Shipping made simpler with FM Retail and Shiptheory

Getting an order ready to leave your warehouse should be straightforward. But when you sell through several channels and use different couriers, shipping can involve a lot of switching between systems, re-entering details and preparing labels by hand.

That’s why we’re pleased to announce our new integration with Shiptheory. It connects FM Retail with shipping software that helps retailers manage courier bookings, labels and tracking as part of their order fulfilment process.

What is Shiptheory?

Shiptheory is a shipping platform that connects sales software with the couriers you use. It receives order details, books shipments, creates shipping labels and, where available, sends tracking information back to the connected sales channel. You can also set shipping rules to choose a courier and service based on details such as an order’s destination, weight or value.

In short, it helps take repetitive work out of shipping while giving you control over how different orders are sent.

How does the FM Retail and Shiptheory integration help?

FM Retail brings stock, sales and orders together across your stores and online channels. Our Shiptheory integration connects that process to shipping.

As your team picks and packs orders, Shiptheory can use the order details to select a courier service and create a label based on your shipping rules. Where available, tracking information can be sent back to the connected channel.

For your team, that can mean:

• Less repetitive admin: Reduce the need to enter the same order details into separate systems.
• A more consistent process: Set rules for how different types of orders are shipped.
• More delivery options: Connect with a range of UK and international couriers as your needs change.
• More time to fulfil orders: Spend less time preparing shipments manually and more time getting parcels out of the door.

Can I use different couriers for different orders?

Yes. Shiptheory’s shipping rules let you choose which courier and service to use based on the criteria you set. For example, a lightweight UK parcel might need a different service from a heavier or international order. You can set up rules around the way your business ships, while still handling orders manually when needed.

That flexibility is useful as order volumes grow or your delivery requirements change. Instead of asking your team to remember which service to use for every parcel, you can build your usual decisions into the shipping process.

Make shipping part of a more connected retail operation

For FM Retail customers, the Shiptheory integration helps connect another step in the journey from sale to dispatch. Your team can manage stock and orders through FM Retail, then use Shiptheory to support the courier bookings and labels that follow.

It’s also part of our wider range of FM Retail integrations, which help connect the tools retailers use across ecommerce, marketplaces, payments and deliveries.

Want to see how FM Retail’s Shiptheory integration could work for your business? Contact our team to talk through your current shipping process and the couriers you use.