Refreshing Apricot’s EPOS Solution
What does your point of sale say about your brand?We’ve worked with many clients in upgrading and replacing software for EPOS and logistics. In Apricot’s case, our software was instrumental in helping them refresh the look & feel of their retail units.
Since its launch in 2007, Apricot has become one of the greatest fashion retail success stories of recent times. Designing high quality, affordable clothes for women of all ages, it now has over 900 concessions across the UK, Europe and the US, as well as a thriving e-commerce business.
Their ChallengeA decade on, Apricot’s in-store technology was beginning to show its age. The systems and software weren’t compatible with more modern points of sale like tablets, and offered limited logistical and fulfilment functions. Worse still for a fashion retailer, the bulky tills were distinctly at odds with Apricot’s chic, smart aesthetic.
Our SolutionAfter carefully assessing the situation, we recommended touchscreen terminals powered by our own FM Retail software. The software offered Apricot much improved flexibility with new technology as well as significantly faster processing, scalability and security levels. It also brought Apricot’s stores and online sales together. Staff in particular welcomed the convenience of the new system - as well as its much cooler vibe!
The ResultsImpressed with the performance and look of the new technology, Apricot has now purchased a further 14 systems, including a smaller Nino terminal for their first ever in-store café in Apricot’s Basingstoke outlet.
"We are certainly happy with the new solution. We aim to stay with FM retail as we continue to grow." Sandie Beaverstock, Area Manager.